Pivoting in practice: not as clean-cut as the books tell you
|Startup, Innovation & Creativity|
We have read the startup bibles From zero to one to The Lean startup. We built the largest collection of crashes and built an MVP that attracted 25000 visits a day. Then we started to grow our company and improve our product which had a surprising result. Our visitor numbers gradually declined. Is it time to pivot? Or persevere? Sometimes we were too agile and changed course early. Sometimes we pivoted without noticing it. This presentation shares the 3 most important lessons we've learned about pivoting in practice.
Arpad is the founder and CTO of Samebug, a debugging assistant for developers. Prior to founding Samebug he led a custom software development company for 10+ years where he developed over a hundred applications. His application portfolio includes an online customer service system, calculator and contract management for cars, financial calculators and much more for various major corporations in Hungary. This is where he got the idea for Samebug: after having to fix thousands of bugs for clients, he started working on a tool to help him fix bugs faster.
Renata is the co-founder and CEO of Samebug, a start-up that is changing how developers debug software.
Renata holds an MBA from CEU Business School and an Economics degree from Edutus College.
She is a recognized entrepreneur and innovator. In 2014 she won second place at the CEE Women Startup Competition. In 2015, she led Samebug through the highly competitive Building Global Innovators (BGI) accelerator program. She has built a worldwide network of Advisors and Entrepreneurs to support Samebug.
She was a club member of the Budapest Toastmasters, where she earned a Competent Communicator title.
Renata lives in Budapest, Hungary with her husband and their three energetic children.