IDE-9273 How to build products people care about | Devoxx

How to build products people care about


Startup Startup, Innovation & Creativity

"Building products customers want is a lot like TDD - fail fast, in a controlled environment, then learn and adapt until the build is green"

In this talk we’ll discuss how an experimental approach to product development will lead to the many small failures that are essential to achieving great outcomes. We’ll share stories from our experience in startups and enterprises, the mistakes we made along the way and how we came to the realisation we needed to approach building products differently.

We aim for you to leave knowing how to practically apply an experimental approach to your product development, how to create a culture of experimentation and to recognise the dangers of launching without learning first.

Oli Gibson Oli Gibson

Oli Gibson has worked with companies, across all sectors, helping them build better products. He has been an entrepreneur, developer and is now a Product & Strategy Consultant at ThoughtWorks. After several startups, his focus shifted towards the enterprise where he now helps organisations transform their business strategy, take an experimental approach to product development and manage cultural transformation.

Monira Rhaimi Monira Rhaimi

Monira Rhaimi has worked across multiple roles from software engineer to product manager, in different regions of the world. Having experienced many different environments, teams and cultures, she developed a passion for product management, lean and agile practices and culture change in organisations. Currently working for ThoughtWorks as a Product Consultant, she has the opportunity to practice her craft and deepen her learnings while helping teams start a change.